FlyerTalk Forums - View Single Post - UA adding revenue component to Elite qualification- AA to follow?
Old Jun 22, 2013 | 2:34 pm
  #248  
Herb687
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Originally Posted by supergrandslam
Some infrequent business flyers may spend more than $10k but not qualify EXP as their EQP<100K.
Those may tend to think that 1.5 EQP for F/J is not enough and/or they are not enough rewarded.
Some frequent business travelers may spend well more than $10K and not be close to 100K EQM or EQP.

Short-haul high-value travelers are particularly penalized by a system that rewards miles flown rather than dollars spent.


If AA eliminates the EQM qualification for elites and only uses EQP(+EQS) for elite qualification, complaints from $10K flyer will be disappeared I think.
It would not solve the problem because at its core it is still flawed - it is still a mileage-based versus dollar-based reward. Slapping a multiplier on MILES is still incenting miles, not dollars.

The whole concept of EQP (fare class as proxy for revenue) is fundamentally flawed. There is just no relationship between fare class and dollars earned by AA. Real world fares are all over the map. I pointed out several examples where AA earns far more money on 1.0x EQP fares than they do on 1.5x EQP fares.
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