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Thread: Sky Club beverage changes confirmed by DL
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Old Jun 21, 2013 | 3:33 pm
  #1802  
StayingHomeIsBetter
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Originally Posted by MS02113
...
I enjoy white, dark, and black rums, depending on the highball or cocktail I'm enjoying. There's no reason Delta couldn't offer both white and dark; Diageo has several low-priced brands to choose from. Captain Morgan's ascension to the "Luxury Bar" is laughable, however.



Inexcusable...
As I noted before:

Originally Posted by StayingHomeIsBetter
The Captain Morgan Silver is about $2 per bottle (0.75 liter) more expensive than the Captain Spiced Rum. But they are comping the Silver and charging $7 per shot for the cheaper rum.

Looking at it another way, a one liter bottle of the Captain Spiced Rum sells for less than $20. One liter yields over 22 of their carefully measured 1.5 oz shots (assuming they are 1.5 oz).

So, they are reaping over $154 for a less than $20 bottle of booze.

Talk about marketing...
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