Among other things, he said he is working to fundamentally change employees' thinking about the company. "For far too long, we've operated this company as an airline: Airlines don't make money," Mr. Smisek said. He wants employees to view United as a business. "That means constantly looking at ways to do things smarter and less expensively."
(This came from the Wall Street Journal. )

I see the match game that United historically played for years being continued. Whatever DL does, UA will follow.

If the taxes and surcharges don't count, many out there could maybe end up with Premier Gold status. Let's see what the "business" does.