No one is "promoting it as a charitable PR piece" (not yet, anyway). I am the person this happened to - I posted it today around noon on my personal FB page - because my small audience of 233 friends are mostly from Atlanta, so I thought they would enjoy it. I also put in on Delta's FB page and sent a personal message to Richard Anderson through his FB page. But it's my personal FB page where it's been shared over 800 times, not Delta's or Richard's (I feel like we're on a first name basis now - lol). For the record, I have no ties to Delta other than being a SkyMiles member. I just thought it was pretty cool and wanted to share. I really had no idea it would go this far...