I particularly like this -
...he is working to fundamentally change employees' thinking about the company...."far too long we've operated this company as an airline. Airlines don't make money"....he wants employees to view United as a business....

and this -
He is also saying that a single "corporate culture" can progress even without joint (union) contracts. New contracts likely will only increase United's expenses".

Are we back to the negatives ?...."NO", "can't", "we don't..", "you can't". I'm head scratching.....the eight hour customer service class I went to this past Winter emphasized saying "yes, we can help you" and making negative problems into a a "win-win" situation. So if you look at something strictly as a business, in my opinion it reduces a lot of flexibility and freedom. Now I'm not saying flexibility and freedom to make changes, waivers, exceptions, give away the store, etc. should be unlimited but....?

Also, without our union contract being ratified (between United and the IAM) and settled in customer service, we are hanging in limbo with wage increases, back retro-pay, future benefits, etc. Just having a "corporate culture" doesn't move this along and is keeping a lot of employees concerned/frustrated as to what will happen.