Personally, I think that this is where all other LCC with LH ambitions have either died or gotten seriously wounded and retreated. As the article states, I see no reason why NAS think they'll succeed, esp. if they're pinning their entire model on Dreamliners, which their competitors have also been buying. A quick check for late October OSL-JFK r/t flights reveals tickets costing ~£700, which isn't so much less than the offers from legacies (and you have to get to OSL first). And we're not even talking about loyalty programs, credit card affiliations, etc.
Full Article Here
It's possibly the biggest airline you've never heard of. Norwegian Air Shuttle (NAS) may have a low profile, but its ambition is huge.
The airline's name belies its direction of travel. The carrier is becoming less Norwegian by the month, as it sets up bases at airports across Europe and Asia.
And NAS is certainly no mere shuttle service, having placed one of the biggest aircraft orders in history, including for eight of Boeing's new 787 Dreamliners.
NAS wants to shake up the European low-cost, no-frills market, becoming a rival to Easyjet and Ryanair. But it is the airline's long-haul intentions that are attracting significant interest.