So, it could be argued that Southwest (which does have a forum) along with Spirit, RyanAir, etc. are among the most successful airlines in history. A industry which has few success stories and many failures. Ryan along with Southwest/Spirit are true innovators of their industry and are the only recently profitable carriers (Europe/Americas). It should be noted that Southwest has been profitable every year since its inception.

I like airlines such as JetBlue/Virgin America and others that offer full service, but we should realize the success of their "Ultra-Low-Cost Carriers" shows that many in the public want to travel for the "least" possible cost. If people did not like these airlines, they would not make money, as no one would fly them.