Hubs are about to go the way of dodo birds and become fortresses. ORD may be an exception, but as a general matter, MSP will be left to DL when US acquisition of AA is complete. That will mean higher, not lower prices.
Business travelers will pay a significant premium for non-stop, particularly when they can do a trip in a day or perhaps with one night and it's those high fare buckets which pay for the gas.