Sure, they look like complete and total morons. No one argues that. Obviously this look came from some ad agency in Montreal.

But don't worry, the entire Rouge experiment will be dead and gone within three years .... just like Zip and Tango each bit the dust after two years and change respectively. By then, based on their minimum wage salaries, the flight attendants will still owe Air Canada money for their Disney World training, and in that final month, at least on paper, Rouge will finally make money.

Rouge .... bleeding red ink right from the start.