Sky Club beverage changes confirmed by DL
The triangle test is key. knowing the difference is all thats required. Which one the taster prefers will always be a matter of opinion and matters of opinion cannot be objectively proved. however if a majority of the target market consistently prefers one bran in blind tests then it can be established that it is the brand which should e considered superior within the context of the test (i.e. "Which brand will establish the mood of the "exclusive experience" we are aiming to offer?")