I like the new LH F product as well however it is very difficult to imagine even a Lufthansa pr agent saying they prefer it to the SQ Suites (the competing product on the SQ A388 and also now frequently priced competitively with LH A380 F).

EK has too much gold and wood trim however is very comfortable. Whether or not you wish to take a shower while up in the air I suppose is really up to you.