I find it most hysterical that they charge $10/segment to book flights online. It's the "impulse buyer's upcharge".

They also charge $14/segment to book flights thru their call center (10-20 minute hold times), but, oddly enough, not to reschedule an already-purchased flight, even if you bought it at the ticket counter ... It's the "don't know how to use a computer" upcharge.

I still use 'em for turn-and-burns between TN and FL, but it really is the Greyhound, or more accurately, Megabus (low end travel, limited schedule and destinations) of the skies. But hey, that's why they're turning a profit ...

PS - as common courtesy, when you link an article, please indicate when it's behind a paywall.