Originally Posted by
gaiusbaltar
While I'm talking about food, can someone tell AS that they should allow their frequent fliers to get the food entries for free like you can on American Airlines????
Alaska knows about AA's program to provide complimentary buy-on-board items to top tier elites (AAdvantage Executive Platinums) seated in main cabin.
Alaska believes they offer a superior product and value compared to the competition with regards to their food for purchase. Subsequently, management does not feel the need to discount BOB or provide it gratis to elites.
They know. They just don't care to (or need to) make changes to the program.