<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by B767:
Ah...yes but what if AC could offer superior service/ammenties etc to the competition and could sell all 400 seats @ $1K = $400K in revenue? 
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Or AC may be forced to sell $500 tickets to 200 pax for a revenue of $100K.
This too may be an alternative as many of the $1K paseengers are dissappearing. So here, you need to see if a revenue of $100K with a 767 or a $200K with a B744 the most profitable?