Originally Posted by
planemechanic
Marketing does not create repeat purchases, and Apple iPad owners have a much higher retention rate than Android owners. The same is true for the iPhone. It is the USER EXPERIENCE that sells, and retains Apple products.
Marketing /= advertising, which is what I think you mistook me for saying.
And I'd disagree on the point you make: overall, marketing
does create repeat business, along with, as someone else pointed out, lock in. That's why it (marketing, and the subsection of it, advertising) exists.