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Thread: Give the freedom to travel with an Air Canada gift card
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Old May 30, 2013 | 1:39 pm
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HerpaYvr
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Originally Posted by Jagboi
Maybe the "breakage" factor in gift cards is where AC is hoping their $50 million in savings is going to come form?
When I was more in a marketing role and researching gift cards etc, it was a well known stat that 30% of these cards do not get used. That is why the federal goverment a few years ago changed the rules on these, it was a free for all and easy money for the issuer!

Gift cards make the issuer a ton of money or free money when their value is not fully used! LIKE AP!!
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