Originally Posted by
burlax
Redeeming on BA is a complete waste of miles. You can buy discounted business class ticket for the amount of YQ you'd have to pay for award in BA F.
Yes, but the new FIRST product is quite stunning, and even the high YQ is still a lot less than paying the equivalent of a first class ticket, which on BA, usually runs 10K-15K round-trip, unless you get super low fares available on limited markets such as CMB. For example, I recently bought a CMB-BOM-LHR-JFK-MIA one-way F ticket for $2117 USD and the LHR-JFK leg is operated by a BA 744 with the new FIRST product.