I totally disagree.

One of my biggest guilty pleasures is a double quarter pounder (DQP for short). Every once in a while I get fixated on it and I NEED one. For me, the problem with the Angus burgers wasn't size - it was quality. The meat was always kind of dry (probably the result of "higher quality" beef that presumably had lower fat content) and the buns were dry, too (probably the result of the fact that less people order them, and the bread isn't as fresh, or maybe a result of the "whole grain"). Add to this the fact that they were always substantially more expensive - and it became an entirely unsatisfying experience. Personally, I think being able to order a DQP with the extra toppings will make these "premium" burgers way more successful.

To be clear, I am not saying McDonald's is "good" food - or even a good burger. Someone for me it became comfort food from the drunk or hungover college days. I can also appreciate that In-n-Out and Five Guys are both WAY better - but sometimes they just don't hit the spot in the same way.