But seriously, the answer is that you need to find new places to go and new products to get there. For instance, Petra/Jordan or Iran with Royal Jordanian. Tasmania with Qantas. Tierra del Fuego or Macchu Picchu with LAN. Xi'an with Dragonair. Colombo with BA. Reykjavik with Air Berlin. Siem Reap with Malaysia. Anchorage with American.
These places aren't F destinations but they all have unique J products and are fantastic and unique places to go.