Why, Why, Why the $$$ Difficulties?
As I creep back toward Elite qualification with my measly 50% points on the mile, travelling from YVR to attend board meetings throughout the land (always on the weekend) of a non-profit association, I keep asking myself "How can these guys be losing so much money?".
Almost every flight I've been on this year has been full or almost so, and even using seat sale prices, AC is charging more than WestJet which does seem to be doing OK.
The answer that always comes back to me is that the management has to be bad, bad bad. Can there be any other reason???