FlyerTalk Forums - View Single Post - Fronter begins service ILG - Wilmington, Delaware 1 Jul 2013
Old May 15, 2013 | 11:53 am
  #58  
rtalk25
 
Join Date: Jun 2009
Posts: 1,120
Originally Posted by fairviewroad
What's more relevant is not the time to downtown Philly (seriously, do they think business travelers and condo-dwellers want to fly into ILG instead of PHL in order to get to center city Philadelphia???) it's the time to get to suburban Delaware and Chester counties. Shoot, ILG is actually closer to Lancaster and Reading, PA than PHL airport is. THAT's where ILG should throw some marketing cash. I don't think someone in center city Philly who can hop on a SEPTA train for $7 and be at the airport in 30 minutes is really going to mess with getting to an airport south of Wilmington.
Lancaster is in the MDT region/tv market, so Frontier might as well market MDT services. Reading is closer to ILG vs. PHL but it's like 63 miles vs. 68 miles, but taking 476 (to PHL) is probably faster. It's overall too far out there, to market to that region IMO.

If they wanted Berks Co./Reading support, Frontier shouldn't have dropped ABE. ABE was within 50 miles from Reading.

For ILG, just general Philly area advertising is fine, couple it with TTN. If they did Northeast MD like Harford and Baltimore Co., it would be interesting but I can't see it worthwhile.

Last edited by rtalk25; May 15, 2013 at 12:00 pm
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