Originally Posted by
susiesan
I do not think it unrealistic for a company to take individual looks at customer history in making business decisions. That is what companies with good customer service do. That's what I do in my business.
I understand, but I do not see that American Express will continue to do this on the application bonus side if they are serious about using bonuses only to attract new customers.
Loyalty is properly rewarded through a retention bonus, not through the opportunity to cancel and reapply. See these reports:
http://www.flyertalk.com/forum/ameri...n-bonuses.html