The real worst ever meal was served on AS 248 from LAX to PVR on Mother's Day. Reheated white rice with spininch and peas in it--served in two small mounds, with a salad . Maybe, if the Alaska Airline's "chef" served this to the Executive Management Team, the passengers in the First Class Cabin could avoid these experiments.
If the goal was to increase onboard revenue, they were successful, as 7 of the 12 fisrt cabin passengers purchases main cabin meals.