Originally Posted by star_world

This would indicate that UA is offering some of the lowest fares in the industry - I just don't see that at the moment. UA charges a significant premium for the convenient flights between major cities where it has a monopoly or at least limited competition. They are doing this on a much bigger scale than they were before - it's like the old CO strategy but applied to many more city pairs.

There are many things wrong with UA, but selling seats "at or near cost" isn't one of them that I've experienced. Incidental revenue like you describe is still very much incidental, even if it's growing rapidly. It hasn't had a dramatic change on the UA business model.