FlyerTalk Forums - View Single Post - AA - US Merger Agreement / Announcement / DOJ Action Discussion (consolidated)
Old May 9, 2013, 11:24 am
  #1064  
FWAAA
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Originally Posted by diver858
Horton's livery? You make it sound like he sketched it on a cocktail napkin one night after having a few too many. Based on the on board promos, AMR spent BIG BUCKS on rebranding, involving internal and external talent, new logos and livery are just one part of that effort. I could see some tweaking the tail design a bit as a part of the merger, but not much else.
I neither said nor implied anything of the kind. When the new livery was unveiled, Horton revealed in an interview (posted and linked in the mega-thread about the new livery) that he alone chose between two competing proposals over a weekend. As a result, he owns the decision. It's Horton's livery.
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