True but times have changed ..... When I moved to Dubai 13 years ago the Summer was a ghost town.....Dubai was not a tourist destination really at all.....Now that its become so well known, the summers are getting very crowded w European Tourists as the rates are so heavily discounted.......Summers have actually become kind of fun with more things to do (If you can deal w the heat.

As far as the EK Armani Hotel offer.....that is due to change to the new Mariott (as its the first hotel owned by EK) The Armani hotel has never been as big a hit as it should have been and can use the business.......But combining the 2 free nights EK offers (regardless of hotel w 2 nights at the burj @ $1000 a night ++ brings the nightly average rate within reach of more people. The Burj is actually sold out for a few nights in July already which would have been unheard of a few years ago.