Embedding the links is a must. Too many people read via RSS and never actually visit the site. I for one, can't stand to read *any* of these sites due to the cluttered page full of ads. But that doesn't stop me from getting the content via Google Reader standardized in a format that I like.

Brooklynmatt- I wouldn't worry about what anyone here says about the links. Take the money, and keep up the good work!