Originally Posted by
eponymous_coward
A ULCC that's based in Malaysia (AK, otherwise known as AirAsia) and that's had excellent growth and expansion isn't exactly "random".
They're simply another carrier. For this discussion you might as well have said 'What about CX?" because every other carrier will be competition.
Tourists = cheap Y tickets. Having AA trying to duke it out with SE Asian ULCCs in offering opportunities to take your family on a cheap holiday makes about as much sense as having AA try and match NK/Spirit's route network and prices.
AA isn't competing with the ULCC'ers, just as AA isn't positioning itself in the US domestic market to compete with Spirit. Again, you may as well randomly pick CX for the comparison. Or we can point to the fact that AA can't hire good bilingual speakers to save itself so it's All Doomed To Fail. Random speculative threads are like this.
Also: why would you fly 10 hours to the USA to see the tropics when you LIVE in the tropics? It makes sense for Japan. Malaysia/Indonesia? Not so much. "Yes, I'm going to fly 10 hours from Bali to go to Honolulu".
Why would the Japanese (& clearly you've never been to Japan in summer!) bother to go to Hawaii either? You sell the destination, not the relative weather patterns. Do people choose to go to Vegas because the climate isn't like home? No. They go because they've been sold an image. I'm sure even AA marketing can manage to market Hawaii to people in China, Japan, India, etc. If you honestly think people wouldn't visit "because it's also hot & sometimes tropical where they live" then you're very good at missing the point (& power!) of marketing.