Interesting, if not totally unexpected, stuff. Like previous disincentives to book somewhere other than flyfrontier.com, I wonder how travelers who book through a corporate booking tool or department will fare if they don't have status. It's not uncommon for companies to mandate travel be booked through corporate channels.

Of course beoming an ULCC probably means focusing more on the leisure traveler than the busienss traveler. And some markets like the TTN markets are probably very, very little nonleisure traffic. But a significant portion of their system capacity is in Denver markets with multiple daily flights. And those markets benefit from a mix of business and leisure passengers, especially during times of the year when leisure travel seizes up in most markets. Hopefully these changes do not harm that segement too much.

I definitely understand and agree with the push to have people book at flyfrontier.com. But I wonder if there would be a way to target specific GDS systems like Orbitz, Expedia, Priceline, etc? Perhaps that is not as easily worked.

There's something about how trained people are to recoil at choosing a $290 round trip fare when a $248 fare is also available, even when the $290 fare saves them money overall. Maybe marketing Classic as "supersizing" would make it more palatable?

Or, an option I'd like (if I ruled the world, of course) would be the ability to buy an upgrade after purchase. I got my $248 round trip fare, but now let me pay $30 each way for Classic benefits. That's more reveue than if If I had booked Classic in the first place ($18 round trip) which should more than offset the extra cost to Frontier for booking on a third party site. I don't know how difficult it is to implement, and maybe there's a cutoff so people don't do it at the ticket counter to make their two-checked-bags cost $30 instead of $55. But people don't always make logical purchase decisions, and in some cases may not be able to. Giving them varied opportunities to pay Frontier ancillary revenue makes sense to me. But that might not be a workable plan.