Also, no possible way to spin this in a positive way? Maybe something like:
As a part of our continuous efforts to enhance and improve our customer service, and to ensure timely and efficient operation on your travel day, we are rolling out the better and updated ticket change program.
With this program enhancement, we have lowered the ticket change fee for travel to/from Canada, Puerto Rico and the US Virgin Islands from $250 to $200, allowing you greater flexibility in your travel.
Please note that change fees for travel within the US will also be $200, preventing some passengers from changing their tickets onto your flights, leaving some extra room for you. We value your loyalty THAT MUCH.
Enjoy!