Originally Posted by
sbm12
What they get for winning - a cert in the mail or a trophy - matters much less than what the respect/value in the industry plays out as. I still think that the FlyerTalk awards are worth less in that space than the Freddies, but for different reasons.
The Flyertalk Awards are in form of a trophy, not as phallic though, more like a BP or luggage tag
http://www.flyertalk.com/awards/2013/ftaaward.jpg
The freddies have 25 years under the belt, and the loyalty programs have a love/hate relationship for them. Blatant 'vote for me' spam does the trick, unlike Skytrax...