No, we really don't take it day after day. We install DVRs and skip the obvious commercials.

So some shows have responded by doing in-show commercials, where the commercial blends with the show. Some, like my favorite show Cougar Town, do this well and cleverly. Others, like Amazing Race, do it embarrassingly ham-handedly.

I agree that it isn't going away. The question is how well it will be done.