Originally Posted by
Swanhunter
You'd have to pay me GBP3411 to do a holiday in Florida.

I'd need a lot more than that actually!
But seriously where BA Holidays can be fantastic is when you want a short break in Club without the Saturday night rule. They seem to have access to the lowest cost Club buckets and reasonable corporate rate hotel deals. So if you are not going to do a sale price out of mainland Europe (but I think you should do a quick search on ITA Matrix just in case), it can be a great way to travel.