FlyerTalk Forums - View Single Post - 'The next bubble' - travel loyalty programs (Elliott)
Old Apr 22, 2013, 12:27 pm
  #9  
jpdx
Moderator: Mileage Run, InterContinental Hotels
 
Join Date: May 2004
Posts: 5,933
Originally Posted by mia
Agreed, it's well done, but here is one factor they mentioned, but did not explore: ...
And here's another one:

Total awards (millions) 11
Avg miles per reward 23,818

How do we arrive at that number, considering that DL's cheapest award (assuming you can find it on the "low" level) is 25,000 miles? Is this telling us that a significant portion of the 11 million redemptions is for giftcards and other junk?
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