You are right, Milesmuncher, I was referring to the Home pages. I just took another look and you are right again - both sites do show some info above the fold.

However, my understanding and experience using BA is that the newest blogs appear at the top, so I really don't need to scroll very far before I know I've seen the new stuff, especially if I pop by once or twice a day. I like the paragraphs that appear after the blog titles - helps me know without necessarily clicking if I want to read the full piece. BA is more linear and seems more organized. Very easy on my aging eyes - and indeed, age may be an issue here.

The F2B site is less easy on my eyes - 3 unequal columns such that items do not line up across the 3 columns, so my eye has to jump around to see what is there. Different fonts, different font sizes - it just seems, as someone said, much too busy. Halfway down the column sizes change again; ads pop up in the middle. It just seems disorganized and hard to negotiate. Having looked more carefully at the site, I think I get the organization you are going for, but it just doesn't work for me. It may very well work fine for others.

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Here's another example of a helpful blog. Again, it gave me info I did not know before and did so in an engaging style:

http://www.doitforthepoints.com/2013...The+Points!%29

Thanks!