Because the Blue Screen of Death has such memories for many Windows user, they are just naming it that to keep people happy.

Though most of the sources say it will not hold the Blue name once it's released.

There's a four or five minute video of the latest build the folks over at beta news got their hands on here:

http://betanews.com/2013/04/17/windo...-new-features/

Though that build does not show the rumored optional boot to desktop mode.