Toyota to me has always seemed to be one of the worst of the manufacturers for holding back features on the Toyota's to try to get you to go to the Lexus. I noticed this especially when SUV shopping. Seat memory is really my pet peeve. If the damn car has electric seats, the additional equipment to add memory is really not going to be all that expensive. One shouldn't have to spend $8k to $10k more to buy a Lexus to get that feature. And I found the dealers that I've dealt with to be a little more smug about that, as if by looking at a mere Toyota I wasn't good enough for such "luxury" features like seat memory. Ok, rant done for the day .