Some more details from the survey - all conceptual at this point of course, but from the series of questions, sounds like it would be potentially at the cost of earning some points.
Summary of ideas:
Membership Benefits:
We have two new membership options for our customers, not just the elite travelers. We’ve modified our old system of tiering to ensure that even infrequent travelers can have access to the benefits we offer regardless of point levels, starting with your first stay and extending to you between stays.
Base Level
Available for free, our Base Level membership gives you instant access to essential benefits, making your stay experience more enjoyable, convenient and worry-free.
Premium Level
Available for an annual fee, or earned through participation, our Premium Level memberships lets you experience the full roster of our benefits during and between stays, and gives you the ability to extend your benefits to those you are closest with.
Expertise:
We believe that one of our greatest assets is the expertise held by the thousands of professionals we employ around the world. As part of our Members Club, all members have access to our hospitality services including our Global Concierge Network. No matter where you are, we will connect you with a real person who will help you make the most of all your travel experiences.
Access:
Our Members are welcome in our hotels, whether you are staying with us or not. Our properties will grant premium members access to facilities such as pools and gyms during posted times, and access to unbooked meeting rooms even in your hometown.
Privileges:
We know that travel can be unpredictable, so we offer our members a few things they can count on. All Members have access to benefits that add convenience, predictability, and bring some of the comforts of home to your stay. When you make a reservation, see what each of our properties has to offer.
Connections:
With Connections, we add value to your investment in Members Club. We will connect you with special deals and perks within our hotel restaurants, exclusive discounts at nearby restaurants, shops, and entertainment venues, and extend you special invites to attend local events hosted at our hotels.
Keeping up with best local options is no small task. Being a member also means you have a say in who we partner with, and can benefit from the contributions of those who stayed before you.
Pass the Perks:
With Premium Membership, you can share your member benefits with your closest friends and family.
Pass the Perks to:
1 - Spouses and Children
Your membership benefits will be extended to your immediate family, whether you are traveling together or not.
2 - Travel Companions
If you are traveling with friends who are not already members, up to two will enjoy all of the same benefits you do.
3 - Out-of-Town Guests staying at a local Carlson property
You can extend your member benefits to your guests staying in up to two rooms as well. Think of it as a thank you for recommending one of our hotels to your guests.