Originally Posted by
heraclitus
I think Marriott's brand portfolio is a little too cluttered. For instance, two lower-end suite brands: TownePlace and Springhill. Why? What the hell is the difference? Neither is really even all that different from Residence. And then at the top there are a number of barely distinguishable brands... Renaissance and Marriott are pretty much on the same level IMO.
The only sense I can make of it is that it allows larger markets to have many different brands instead of just having 5 Marriotts and 5 Courtyards scattered throughout the city.
There actually are big differences between SHS and RI/TPS...RI/TPS are both extended stay brands targeted to that segment, SHS is targeted towards guests who have shorter length of stays...TPS is targeted towards a guest with a lower spend than a RI guest....the touchpoints are very different between these 3 brands