I just don't know - people are cheap. They'll pick a $100/month plan, then balk at paying $200 for a phone at the store. People like instant gratification and not paying out of pocket. As a new customer, you get a decent deal, but anyone with a grandfathered plan (like myself) won't get a better deal with these plans. I like the direction they are going, but at the end of the day, they are still just a mobile operator like any of the others.