Originally Posted by deadinabsentia

It's NOT a promo.

It's a gift for re-earning Plat in 2013...

For most people, they will receive it later this year.
I re-earned 2013 in Jan, got the gift offer today.
It seems to take some months.

Previous years gifts were $25 hotel vouchers or a 1000 points.

Edit: Went back and got the T&C's

TERMS AND CONDITIONS
35% off Starpoints® Redemption: Registered member chose one (1) 35%-off redemption award. SPG® members must call 1-888-625-4991 or their nearest Starwood Preferred Guest® Customer Contact Center and mention Award ID PP0POR. Offer is valid for one award at Category 1–6 hotels and resorts for up to a five-night stay through September 30, 2013. This 35%-off redemption offer excludes Category 7 properties, upgrade awards and award reservations booked online. 35%-off redemption and no blackout dates applies to standard room categories only. 35%-off redemption stay will count toward elite qualification. Member forfeits percent-off redemption when modifying award reservation outside the offer dates. If a percent-off redemption award is cancelled, only the amount of Starpoints used to order the percent-off redemption award will be credited to the member's account. Other restrictions may apply. Advance reservations required.

Qualifications and Starwood Terms: Offers are nontransferable and void for Starwood employees. Once a member chooses his or her offer it cannot be changed at any time. All promotions are subject to the Starwood Preferred Guest program terms and conditions, which are subject to change without notice and can be found at spg.com. Offer is applicable to individual members only and not to groups. Not responsible for omissions or typographical errors. Starwood reserves the right to discontinue this offer at any time. To update your communication preferences or learn about our privacy practices, view our Privacy Statement on spg.com/privacy, or access our privacy information line by calling 1-877-782-0071 in the U.S. and Canada or +353-21-4930474 in all other countries. Starpoints, SPG, Preferred Guest, Sheraton, Four Points, W, Aloft, The Luxury Collection, Le Méridien, Element, Sheraton, St. Regis and their respective logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. Void where prohibited by law. ©2013 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved.