Originally Posted by vuittonsofstyle

I could not agree with you more! ^

Originally Posted by mike_la_jolla

I'm skeptical. I don't see how this would increase my loyalty to FS. A free night after 2000 stays or free Internet isn't going to change my behavior. Internet should be free for guests anyway. I'm not staying at FS to save money so a free night has limited appeal. FS, at present, is shockingly poor at recognizing regular guests between cities. Geneva, for example, has no idea that I spend 10 nights a year at NY, and 15 at EPA. This is the first issue that they'd need to fix.

I see big downside. FS has to be discrete here. If I perceive (real or not) that I'm getting different treatment than a 'loyalty program member', I'll be pissed. If, for example, they stop giving category upgrades to FSPP bookings and save them for the invited loyalty guests, I'll fix the slight by going elsewhere. ...And quickly... I would add that I'd probably fire the entire chain, and not just the location that irritated me. That would mean Pen rather than FS HK, St Regis rather than FS SF, Rosewood SH rather than FS EPA, MO rather than FS Bos, et al. Frankly, this wouldn't be torture. I'd just have to learn the names of new bartenders. 'W' and Marriott, after a single disastrous stay, have been added to my s-list, worldwide, FOREVER.

I've been a little irritated by the existing 'invitation' program already. FS hasn't done a good job here. I've had 30+ nights at various FS's in the last 12 months and have been ignored. Is that below the threshold?

Off topic: A loyalty program would be deadly to Aman. It would ruin the entire concept of the chain.