FlyerTalk Forums - View Single Post - Four Seasons to launch loyalty programme in Q3 213
Old Mar 27, 2013 | 4:29 am
  #4  
MikeFromTokyo
 
Join Date: Jan 2009
Location: BKK
Posts: 6,741
Originally Posted by deer
Very bad news.

A real luxury hotel company treats all guests like VIPs, makes no difference based on "points", does not try to churn stays from cheapskate guests for the reason of "earning free nights", but tries by all means to make guests book because of high hardware and service magic.

So, Four Seasons: Welcome down on
your way of starwoodisation...
I think we should keep an open mind about this. If point accrual is revenue based the program might not suffer from the same problems that programs like SPG or Hyatt do.

Free internet, upgrade possibilities, or FF mileage accrual could benefit us all.

Loyalty programs do influence the stay patterns of many business travelers, so amidst competition a loyalty scheme might be a necessary evil as FS expands into new markets.
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