Canadian luxury hotel chain Four Seasons Hotels and Resorts will launch its first guest loyalty programme in Q3 this year.

Regional vice president and GM Four Seasons Hotels Thailand Rami Sayess told Hotelier Middle East: “One thing that we have been working on for a long time and been hearing feedback from guests on is a loyalty programme.

“We’re one of the companies that has resisted having a programme for many, many years. But today, we realise that like everything else, this is changing in the world and we are going to have to roll out [a loyalty programme].