I wouldn't read too much into this. Bear in mind that uber-champion Ken Jennings met his Waterloo when faced with a Final Jeopardy answer involving "white-collar employees who work only four months per year" and chose FedEx vs. the correct answer of H&R Block.

Besides which, some United employees still have difficulty remembering what is the correct name of the frequent flyer program (as recently as yesterday on UA 1588 SFO-IAH).