Diageo's brands include Smirnoff (the world's best-selling vodka),[6] Johnnie Walker (the world's best-selling Scotch whisky),[7] Baileys (the world's best-selling liqueur)[8] and Guinness (the world's best-selling stout).[9][10] It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila),[11] Crown Royal, and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

this thing is extremely well marketed, and directed, as are their other products to dedicated label buyers.