Originally Posted by
Dangjr213
I work closely with electronic payments. The name is embedded in the mag strip and is read by credit card terminals. In the case of online payments, retailers have the option of using the name as a fraud check, but some don't as it's a user entered field which can create false positives (due to typos, initials, etc). Wouldn't risk it...
This is dependent on Amazon's gateway services, which they likely are running themselves given the size of their industry. There's no standard to include name information with an auth request - there are some processors that allow the info to be passed as "enhanced card data" (Amex is the most commonly seen with this), but it's not the standard. Compare that to the card number, which is absolutely, 100% necessary to authorize a card.
Some retailers would keep it either in-house for fraud purposes as was mentioned above or send it off to a third-party fraud aggregator, but most of the time your name isn't part of the request that makes it to your bank.
Don't do this.