Today CAPA published a summary of what Hainan Airlines is upto:
http://centreforaviation.com/analysi...trategy-100895

Reading it I had a creeping feeling that they are setting out to do the same that SAS tried to do and failed miserably in the end: get funded by provinces in a region so they have their own hubs, buy an LCC to complement their portfolio (sounds like the JK adventure), fund an airline to participate in other market circumventing bilaterals (bmi?) etc etc