I love the discussion that is summed up with "it is a subjective valuation," however when people who continue on this premise use what IMO is correct for CPM or CPP valuation which is the cash price, they get flamed relentlessly. You can't have it both ways. Either it is subjective or objective. If it is subjective as it most certainly is IMO, then the debate is only personal preference and there is no rulebook of laws for valuations. I don't see how anyone can get around the real world price of using the cash price which is set by the market as what you judge your CPM or CPP valuation off of. I always do and will, this is why I am savvy about miles/points, to enjoy luxuries I can't afford or too cheap to spend my own money on. Live the millionaire lifestyle, on the FTer budget.