I need an alternative to Marriott. In looking around, Hyatt's have less properties for me than SPG. Hilton just devalued their brand and personally I've not been happy with the treatment as a Diamond.
Outside of those, the other hotel options aren't that satisfying.
Given how much time I spend in Toronto, I'm looking to the Starwood program as that 2nd alternative. I have to keep Marriott as my primary because of several corporate reasons but when I fly to other client locations I have my choice.
Furthermore, the locations of the Starwood hotels are better than the Marriott alternatives.
I sent the platinum concierge an email. We'll see how long they take to respond. I have a bunch of trips to book and would like to get this started to get going.